Formulr featured by Apple ‘New Apps We Love’

The Formula 1™ season exploded with the first event of the year, the 2017 FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX, using motorsport platform Formulr. Since then, not only have fans been enjoying motorsport’s best user experience but Apple and Google recently featured the platform as “new apps we love”. Throughout the season, official active profiles such as @ausgrandprix @mercedesamgf1 @williamsmartiniracing @forceindiaf1 @mclarenhonda and @sauberf1team have treated Formulr users to entertaining video content that immerse them in all the action. Whether users are at home or at the event, they receive the full Grand Prix experience. Teams and drivers including...

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Formulr heads to FORMULA 1 GRAND PRIX DE MONACO with Red Bull

There’s a reason why the Monaco Grand Prix week is famously known around the world. The way a single event takes over an entire city-state to thrill and entertain fans is incredible. There’s an atmosphere about the whole place – wherever you walk, the spectacle of Formula One touches everything.   Monaco is mapped like a maze, but we soon found the way to our destination – the Red Bull Energy Station.   The Energy Station, with a crew of 120 staff, takes hospitality and entertainment to the next level. Constructed 40 miles away in Italy, the 800-ton floating masterpiece took 21 days to build before being transported in two sections for 6 hours by sea.   The...

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Formulr launches at the 2017 FORMULA 1® ROLEX AUSTRALIAN GRAND PRIX

The 2017 Formula 1 season is set to explode with the first event of the year, the Rolex Australian Grand Prix, using motorsport platform Formulr to attract and engage a new, larger audience. Promotional activations will launch across Melbourne from Friday with new users in the city who download Formulr free from the App Store or Google Play having the chance to win two tickets to the Mark Webber Grandstand at the Grand Prix. @ausgrandprix will be posting entertaining content to immerse audiences at the circuit and at home, in the full Grand Prix experience. F1 teams such as Mercedes AMG F1, Williams, Force India and Sauber, also active on Formulr, will allow followers...

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FIA World Rally Championship Launch

Ever wonder what it’s like to immerse yourself in both the glamour and thrill of motorsport at the same time? Formulr found out on a recent trip to Monaco after being invited to the FIA World Rally Championship Season Launch. Monte Carlo was abuzz with celebrities, legendary former drivers and excited fans as the suspense was building around Casino Square – the world’s media catching every moment. Proudly standing by their powerful machines, M-Sport, Hyundai and Abu Dhabi Total (Citroen) were ready to showcase rally to the world in the best way possible by offering exclusive passenger rides. Formulr’s Iolande Skinner was lucky enough to be...

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The Future of Motorsport

Throughout its 120-year history, a long list of pioneers have helped revolutionise the motorsport industry and paved the way for many more to follow in their footsteps. The birth of motorsport: From the moment ‘Le Petit Journal’ instigated the first ever motor car trial in 1894, racing has brought many major advances to the auto world. Although not officially a race, the enthusiastic drivers were so fiercely competitive en route from Paris to Rouen it may as well have been. The event saw 102 innovative vehicles powered by steam, petrol, compressed air, gravity, pendulums and hand lever, enter the race – but only 21 cars rolled up to the start...

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1955 Monaco Grand Prix

Rediscovering Iconic Moments

As part of our mission to help the world relive the most iconic moments in motorsport’s history, we interviewed some of the industry’s greats – capturing every story which will soon be relived in Formulr. Relaxed and enthusiastic, Sir Stirling Moss answered the phone for one of our first interviews. Giving us an insight to his life as a racing car driver, Sir Stirling told tales of his narrow escape during the 1958 Argentine Grand Prix, when he quite literally drove the tyres off his Cooper-Climax T-43. Other stories from the the infamous Bentley Boys revealed the recaps of the ‘playboy drivers’ drinking champagne halfway through the 24 Hours...

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